COVID-19: What you should know

The real estate industry is no stranger to change. When it comes to navigating unpredictable market shifts and technological disruptions, the market always finds a way to evolve and adapt. This became more clear when real estate was named an “essential service” during the COVID-19 pandemic in several provinces across Canada. Despite all the uncertainty, one fact remains: buying and selling homes is a necessity for many Canadians coast to coast.

Still, this isn’t “business as usual,” and there’s no way we will come out of this unchanged. Here are three ways COVID-19 is impacting the real estate market:

Greater emphasis on virtual tours. People were already buying and selling homes online before the pandemic, but delivering a memorable first impression digitally is becoming more valuable than ever. The convenience and safety offered by virtual tours make them a high priority for both buyers and sellers.

Ongoing enhancements to real estate services has resulted in a user experience that couldn’t be imagined five years ago. From cool tools on to completing transactional documents online, it’s never been easier to buy or sell a property from the comfort of your own home.

Health and safety is a priority. The rules of social distancing have shown us how resourceful we can be from afar. Digital signatures on offers and video calls with clients continue to become the norm.

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